Not long ago,Xiaohongshu released 2024 “20 major lifestyle people White Paper”Among them, the typical lifestyle of the generation Z generation, such as “nourishing the ligament” and the “vitality movement”, has special attention.
以“养身韧体”为例：开始普遍重新审视“身体”符号意义的人们，一方面格外珍视身体作为生活和生产不可替代的工具性和功能性，或希望及时补弊救缺，或寻求In response to time supplement and early prevention, on the other hand, the body is also regarded as a carrier of self -expansion experience. As long as it maintains a good physical condition in a comprehensive and efficient manner, it can fully meet the diverse life experience in all aspects.In addition, as the most intuitive channel to show personal charm, the general awakening of the concept of physical health aesthetics has also become one of the fundamental causes of the rise of the lifestyle of “nourishing the ligament”.
Based on platform -level labels and in -depth insights on cultural anthropology, in Xiaohongshu, these young people -based young people’s characteristic lifestyles not only create frequent influences, but also shaped the perspective of the big health industry.There are a large -health brand merchant who has a large potential potential with related categories and related categories, strong trend, strong trend, and penetrating the characteristic potential potential.
Among them, the “new Chinese” health path that contemporary young people are practicing, and the booming business opportunities brought by the new Chinese health track are the most worthy of attention.
Take this opportunity,Xinhua News Agency client and Xiaohongshu jointly released “Gen Z’s Health Theory: New Chinese New Life” Illustrated BookEssenceDynamic color is firmly running healthyBe bornThe youthful health of the life of the life is also leading the public healthBe bornLive trend towards a better and farther direction.
Long map
Xinhua News Agency client X Xiaodongshu jointly released
“Gen Z Health Theory: New Chinese Life”
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